Our Story
Founded in 2018, Urban Petals brings modern floral design to the conscious urban dweller
Urban Petals was born from a simple belief: beautiful flowers shouldn't come at the expense of our environment. Founder Elena Martinez spent years working in traditional flower shops before recognizing the need for change.
In 2018, she opened Urban Petals in SoHo with a commitment to sourcing exclusively from local, sustainable farms within 100 miles of NYC. Every stem tells a story of ethical cultivation and mindful design.
Today, we're proud to serve thousands of clients who share our values—from intimate home deliveries to grand-scale installations for NYC's most discerning brands.
100% locally sourced from organic farms. Zero plastic packaging. Compostable materials only.
Each arrangement is thoughtfully designed by our team of experienced floral artists.
Supporting local growers and giving back through our neighborhood initiatives.
The Team
All flowers sourced within 100 miles of NYC from certified organic farms
Compostable packaging, reusable vessels, and stem composting programs
Direct relationships with growers ensuring fair wages and practices
10% of profits donated to urban garden initiatives
123 Greene Street
SoHo, New York 10012
Tuesday - Saturday: 10am - 7pm
Sunday: 11am - 5pm
Monday: Closed